Integrity of a regulated domain space
Building on the existing trust and regulation of the .au domain space, edu.au adds futher integrity though a policy framework that ensures domain name licences are only issued to recognised Australian education and training entities. The administration of this policy framework in conjunction with the self-managed not-for-profit nature of edu.au provides stability and protects registrants from common issues associated with commerical extensions.
Dedicated registrar/support services
The registrar specialises in providing services and support to the education and training sector and has been delivering the registration service for over 15 years. Dedicated support is available to all applicants and licence holders providing assistance from policy information and the initial point of application through to linking your domain name to your hosting services of choice and liaising with your third party provider to get you online.
Policy by the sector, for the sector
The edu.au governance framework brings together the internet and domain industry knowledge of the .au Domain Administration and the education and training sector knowledge from peak bodies represented within the .edu.au Domain Administration Committee. This provides policies that are both tailored to and evolving with the needs and interests of the education and training sector and best practice in the domain industry.
Stand out from the crowd
From pre-schools to universities, students to online search engines, peak bodies to suppliers, the edu.au domain is universally recognised and provides education and training entities with a trusted internet 'brand' on which to build and establish their online presence. Being able to convey to your target audience both the nature of your organisation and where it operates provides a value add and marketing aid no other domain extension can offer.
End user assurance
First impressions and the level of trust placed in your website content are key to attracting and retaining users. By ensuring domain name licences are only issued to recognised Australian education and training entities, edu.au gives visitors to your website assurance that your organisation is registered with the relevant government authority or recognised by the associated peak body or peers in the sector.
Access to products and services
The trust and recognition associated with edu.au domain names within the education and training sector and supporting industries can assist domain name holders to gain access to education initiatives as well as education-only products, services and licensing through third party vendors and suppliers. Eligibility for such services can often be verified or fast tracked through the use of an edu.au domain for your organisation's website or emails.